A friend and colleague, Kristen Stetson, asked me recently if I knew someone at The Company Store. I don’t, but when you are done reading this please pass it on if you do. The disconnect Kristen saw a headboard that she liked in The Company Store catalog. She was looking for a headboard so this […]
Dean Chris Middings
President and Founder, NPG
Chris is president of NPG, a consulting firm specializing in paid search and social media marketing. With over 20 years of experience in digital and direct marketing, Chris offers the best of both worlds — copywriting honed through writing thousands of online ads, Facebook & Twitter posts, and direct mail headlines & copy, along with analytics on what converts into action.
From the Catalog Blog:
The 3 rules of advertising are benefit, benefit, benefit When you want to increase sales of a product, the most important thing to do is determine the benefit. What is the product going to do for the customer? Most product copy focuses on the attributes, product specifications, what it does, what it’s made of, where it […]
Everytime you add new product you have to position it. Positioning is the story you tell the customer about why they want it and what it will do for them. The first and most important question is “What is it good for?” That isn’t a simple question—consider the avocado. In the 70’s, when avocado growers were […]
Welcome to the College of E-Commerce!
Learn how to get the most from your website
Understanding the ever changing role of e-commerce for catalogers is never easy. While most large catalogers started before the internet was even a concept, today pure play e-commerce sites are turning to catalogs as an effective and cost efficient way to prospect for new customers. At Catalog University our classes are taught by top industry experts working with major brands. They understand that “in theory” is interesting, but “in practice” is better, since the only solution you can use is the one you can actually implement. If you are looking for a good basic class with lots of practical advice you can implement easily, start with “Seven KPI’s for Your Website“. This class will help you understand the key performance indicators that most affect the performance of your website. Next we recommend you check out “Eight Website Initiatives with Great ROI“. This e-commerce class shows you where to put your efforts so you’ll get you the most bang for your buck.
Email marketing classes with Reggie Brady
Reggie is not only a recognized expert, she is a terrific teacher. Catalog University has several online email marketing classes taught by Reggie Brady. Start with “Introduction to email marketing” it’s a wonderful class for beginners, and intermediates who what a refresher on best practices. If you are looking for a crazy powerful way to increase sales and get rid of abandoned cart problems, check out “Triggered Emails – the Ultimate Tool to Generate Sales “. This class is loaded with simple, actionable ways to engage with customers.
Learn how to optimize your website
Whether you take our Basic SEO class or dive into the fast paced Pub Talk with Steve Bookbinder on Optimizing Content for SEO, there is plenty of great learning to sink your teeth into. There is a class on How to Write Great Copy that SEO Loves that teaches copywriting skills and offers copywriting tips that will not only get you copy that sells products, it will get you more clicks.
Take e-commerce classes whenever it’s convenient
And for a fraction of what a single class would cost. There are a great selection of e-commerce classes at Cat-U and we are adding more all the time. If you have questions or aren’t sure where to start just ask the Dean of E-commerce, Chris Middings. He would be happy to answer questions and point you in the right direction.
Catalog University is dedicated to helping catalogers succeed! Half of your tuition goes directly to the deans and presenters. We feel that’s the best way to reward the working professionals who are taking time out of their busy schedules to help you succeed in the complex and fascinating world of catalogs.