Millennial’s Don’t Exist

A while back, I wrote a post about Tweens, Texting and the Future of Technology. It was all about how we evolve into our parents, and then grandparents, and what that means for marketing to millennials. Adam Conover, from “Adam Ruins Everything” has taken that one step further, and it’s wonderful. Enjoy.   All the […]

A Tale of Two Clients

A tale of two catalogs—Advice for online merchants getting into catalogs. Last year we worked with two pure play e-commerce companies who have turned to cataloging as a prospecting tool. Both rely heavily on vendor art, and both struggle to get vendor supplied sample merchandise on time.  One company waited until the last minute to turnover […]

A Simple Secret to be a Successful Merchant

What makes a successful merchant? Creativity? Brand awareness? Strong analytic skills?  Or perhaps simply luck?  While I am sure luck plays into any situation, it is the combination of the other factors that determines a merchant’s success. Although I am not a merchant in the creative sense of the word (I joke that I find […]

Research that makes you say, “Oh crap!”

The research stopped me cold. And I seriously thought our team had it right … we didn’t. Let me back up to the beginning. At J. Schmid one of our mantras is that catalogs should DISRUPT, DELIGHT and DRIVE. I’d like to focus on the latter. Catalogs should DRIVE customers or prospects to DO something. […]

3 things catalogers can learn from Donald Trump

Love him, or hate him, Trump has captured the spotlight and is changing politics forever. Many of the tactics he is using can also be harnessed by catalogers to get their customer’s attention. Connect first, sell second Trump didn’t start out as a politician. America knew him first as a gruff real estate mogul who sometimes won, sometimes […]

Bad Discounts

This past holiday season several major retailers (Lands’ End, Ann Taylor, Eddie Bauer and more) all offered early and deep, 50% off discounts. I blogged about Lands’ End’s discounts at the time, from a creative perspective, in I can feel your desperation. The idea of big, BIG discounts early on bothered me, but I couldn’t […]

The Post Office Goes Digital

How is this going to work?? The USPS has announced a new program called Informed Delivery. Customers who sign up for this program will get an email letting them know what they will be getting soon in the mail. The emails will include pictures of upcoming mail – including catalog covers. The USPS is looking for catalogs […]

Disruption and Possibility

The catalog, ad, pop up, or sign that gets customers’s attention while they are doing something else is disruption. Most sales depend on disruption to start the shopping process. Advertising could arguably be considered the art of disruption. The tools you use to disrupt and the tone and timber of the disruption is the first […]

Matchbacks Are Bothering Me. My New Year’s Resolution.

It’s the end of the year and my New Year’s Resolution for 2016 will be focused on figuring out why match rates for the matchback are so low. Have you seen your match rate lately?  Is the low rate bothering anyone else?  (If you’re not familiar with matchbacks, look to the bottom of this blog […]

Social Media Tips for Small Businesses

There’s no question that that social media has a big role in the lives of American consumers today. Last year, over 74% of adults regularly used at least one social networking site. Of the top two social networking sites, Facebook gets 900M unique visitors every month followed by Twitter with over 310M monthly visitors. YouTube […]